Chartboost Rebrand

A new business direction required a new look for the company.

Made by developers for developers, Chartboost aims to be the leading in-app monetization platform. I was tasked with creating a new visual identity to showcase Chartboost as a simple, yet approachable platform. This new direction stripped away the former heavy illustration focus to a simple clean interface.

I explored many different possibilities for the brand refresh ultimately looked to the core product as the final inspiration. I found the most inspiration in the shape of an app icon on iOS. I began to overlay and play around with the sizes of the squares. What happened was the creation of many different shapes in many different combinations. Each variation represents the uniqueness and creativity of the app developers.

Sample of new icons for the brand.